That said, it’s important clarify exactly what’s going on here. Fast Company broke the story of the API in a kind of confusing way. The way we read it, Marvel is opening up its data store, not its content library (in other words, developers won’t have open license to build apps featuring Marvel characters, so we won’t be seeing an authorized, fan-created Hulk vs. Punisher deathmatch anytime soon).
What we are likely to see are apps that make it easier for casual and hardcore fans alike to track their favorite characters across different media; custom infographics that turn the data into beautiful visuals; and the opportunity for retailers to package specific storylines and data more easily on their websites.
“What if we outsource development work to the fan community? We can make it seem like we’re being generous!”