As much as I don’t want to admit it, the most surprising thing about last week’s X-Men: Hellfire Gala #1 is how much it surprised me.
I don’t mean that in the sense of, “The plot twists were so shocking that I didn’t see them coming.” Really, the X-Men franchise has maybe three go-to comic central plots when it comes to its big twists, and the one at the center of this particular issue is the one that I feel has been most overused in the past 20 years: “ALL OF THE MUTANTS DIE.” It’s a cheap shot at the reader’s sympathies — who doesn’t want to root for the underdog survivors of a literal genocide, after all — and, in part because of its scale and also the fact that this is the third time we’ve seen it in the last two decades, the cheapest… and yet, here it is again.
Even that wasn’t the most surprising thing about the issue, though. (It is, nonetheless, surprising that we’re going back to that well that has been demonstrated twice now to not be quite the nuclear option that it would appear: who knew that it was so easy to reverse. genocide?) Also surprising, but not that surprising: that there are something like six different art teams throughout the issue, as if everyone were running to make the print deadline at the last minute… which is probably the case, let’s be real.
No, what’s so surprising about Hellfire Gala is just how obviously cynical the entire enterprise is. There’s no… spirit or soul to it; it’s workmanlike and there purely to hit specific moments to sell future comics. Why is Ms. Marvel resurrected and given so much prominence at the start of the issue, when it has little bearing on the larger story? To sell the Ms. Marvel: The New Mutant comic advertised in the back pages. Why do some mutants inexplicably survive the genocide? Because they’re the ones in the spin-off books. Why is the genocide created in such a way that there’s a blindingly obvious get-out clause? Because this is going to be reversed because nothing is permanent or has meaning beyond selling the next quarter’s worth of comic book issues.
I’m not surprised that all of this is the case; I’m surprised that there’s no real attempt to hide any of it, that there’s only the lightest attempt to weave the mandated targets and jumping-off points into an actual story, as opposed to a series of barely connected sales pitches to keep buying and buying and buying. In that respect, perhaps X-Men: Hellfire Gala is the endpoint of contemporary superhero comics: one that dispenses with the pretense and just embraces that you just want an excuse to keep going. And that, maybe, is the most surprising thing of all.