That can mean big money for the families of kidfluencers. Kyler Fisher, the father of 2-year-old identical twins who have more than two million followers on Instagram, said a sponsored post on the girls’ account could fetch between $10,000 and $20,000.
The twins, Taytum and Oakley, have promoted car seats and Carnival Cruise Lines on Instagram. They are also central to the success of their parents’ YouTube channel, Kyler & Mad, which has about three million subscribers. Promotions on the family YouTube channel can draw $25,000 to $50,000.
Fans are so interested in the family that their third child, due the first week of March, already has 112,000 Instagram followers.
“My kids complete the package, man,” Mr. Fisher said. “If we didn’t have the girls, I can’t imagine being as far as we are.”