Where were the uninformed, undecided voters watching television? Sports were big, because they reached large numbers of people who avoided news. In other cases, the audience organized itself by politics, even though the shows featured no politics. There were few evangelicals who were likely to watch Family Guy, for instance. Other shows defied reasoning. Reruns of black-and-white shows and sitcoms on TV Land showed up again and again as overindexing undecided voters. Obama’s team bought ads to reach two thousand people on the Syfy network at 3:00am because they represented great value for low-information, undecided voters.

From The Message: The Reselling of President Obama by Richard Wolffe.