Take One of These Tablets and See Me in The Morning

Since the rise of the Internet, print media — most notably newspapers — have faced a big problem with younger readers. But according to a new study released today by the Pew Research Center and The Economist Group, when you look specifically at the devices they love — the smartphones in their pockets — young adults rival or even surpass their parents and grandparents as news consumers.

According to the report from Pew’s Project in Excellence in Journalism, 37 percent of smartphone owners between the ages of 18 and 29 get news on their devices daily, along with 40 percent of smartphone owners aged 30 to 49. Those are slightly higher than the equivalent rates for 50-64 (31 percent) and 65-plus (25 percent). Among tablet owners, news consumption numbers were broadly similar across age groups, with 50- to 64-year-olds being the peak news consumers.

From here.

I admit, I read the Guardian, Slate and Talking Points Memo daily over breakfast on a tablet, and sometimes the Oregonian, too. Pre-tablet, my news consumption was far lower.

Platforms Are Important

What the findings suggest, Holton said, is that the news platforms a person is using can play a bigger role in making them feel overwhelmed than the sheer number of news sources being consumed. So even if you read The Huffington Post, BuzzFeed, The New York Times, and ESPN in a day, you may not feel as inundated with news if you read on your phone instead of on your desktop (with 40 tabs open, no doubt). The more contained, or even constrained, a platform feels, the more it can contribute to people feeling less overwhelmed, Holton said. A news app or mobile site, for instance, is an isolated experience that emphasizes reading with minimal links or other distractions. Compared with reading on the web at your computer, your options seem smaller.

“There was no connection between the number of news outlets people were using, so it made us think it was the device,” Holton told me. “You see less of a statistically significance between outlets and more between platforms.”

From here.

Hmmm.