This may be the end of the cycle that began with Friendster and Livejournal. Not the end of social media, by any means, obviously. But it feels like this is the point at where the current systems seize up for a bit. Perhaps not even in ways that most people will notice. But social media seems now to be clearly calcifying into Big Media, with Big Media problems like cable-style carriage disputes. Frame the Twitter-Instagram spat in terms of Virginmedia not being able to carry Sky Atlantic in the UK, say (I know there are many more US examples).
This is at least a month old by now, and I’m still unsure how I feel about it. On the one hand, it has a ring of truth, but I also suspect that social media in general will prove to adapt and reinvent itself faster than being given credit for here; if nothing else, someone else will come up with a hacked/revised version of something that already exists to jumpstart the next generation, surely…?