Fuelling this was a report last month from researchers at the University of New South Wales who discovered that the hipster look was no longer “hip”. In short: the more commonplace a trend – in one instance, beards – the less attractive they are perceived to be. And in 2014 we may have reached “peak beard”. Could it be that the flat-white-drinking, flat-cap-wearing hipster will soon cease to exist?

Sanderson thinks it’s more a case of evolving than dying. Talking to the Observer last week, he suggested there are now two types of hipster: “Contemporary hipsters – the ones with the beards we love to hate – and proto-hipsters, the real deal.” And herein lies the confusion.

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