Graeme, because you care more about sales and market performance… do you think DC’s Futures End September event will wind up doing worse than it would have because of the general disinterest in the weekly series? You know I’m still digging it, but the grumblings you find around seem to be that the weekly series is shit… will that wind up killing the event? Should they have maybe started with the event instead of the series?

I think this September event would’ve been a damp squib no matter what, to be honest – it’s not like there’s really been a massive groundswell of interest about Futures End at any point, so I think it’s as likely to be a success now as it would’ve been had it launched before the main series. I’m actually more curious whether or not the event, which is likely to be more successful than the series just because of the scale of DC’s September events as a whole, will somehow jumpstart interest in the series. We’ll see?

(Also: surely interest in this stunt month can’t be any lower than “Villain’s Month” from last year?)