…personal newsletters are on the rise, and for good reason: Like podcasts, they foster a minimally mediated sense of intimacy with the writer/aggregator; like Twitter, they offer a peek into a person’s idiosyncratic tastes as a reader; and, like a favorite blog, the selections of the day’s readings arrive with annotations—quippy one-liners that explain why a story bears mentioning. There’s something precious and intimate and pure about the form, which is why so many recipients remain steadfast in their support for the personal newsletter.
Kate Kilkenny, Is Nothing Sacred? Why Political Candidates are Commandeering Hip New Media, Pacific Standard.
This is the best description of personal newsletters we’ve seen in a while.
Somewhat related: the anatomy of a newsletter.
Color me interested.