The World That's Coming

November 28, 2012 Uncategorized, Writingthoughts , ,

Platforms Are Important

What the findings suggest, Holton said, is that the news platforms a person is using can play a bigger role in making them feel overwhelmed than the sheer number of news sources being consumed. So even if you read The Huffington Post, BuzzFeed, The New York Times, and ESPN in a day, you may not feel as inundated with news if you read on your phone instead of on your desktop (with 40 tabs open, no doubt). The more contained, or even constrained, a platform feels, the more it can contribute to people feeling less overwhelmed, Holton said. A news app or mobile site, for instance, is an isolated experience that emphasizes reading with minimal links or other distractions. Compared with reading on the web at your computer, your options seem smaller.

“There was no connection between the number of news outlets people were using, so it made us think it was the device,” Holton told me. “You see less of a statistically significance between outlets and more between platforms.”

From here.

Hmmm.

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