Podcasting has been a growth area for Slate, and the site’s collection of shows now grab around 2 million downloads a month, according to Andy Bowers, Slate’s executive producer of podcasts. By going daily, the site wants to grow that audience further and continue to capitalize on a growing source of advertising for Slate.
“Slate loves podcasts,” Bowers said. “They do really well for us, and everyone wants to be involved. We want to figure out how to smartly grow without overextending ourselves, but we’re going to keep growing.”