So we started to experiment with what more we could do with the direct market. We started taking part in Free Comic Book Day, and found our orders growing in massive jumps each and every year as new readers took a chance on something fresh. We hooked up with IDW, one of the canniest publishers in the business, and have seen them do fantastic things with some our properties. Let me put it this way, every time they do something great with Dredd, our own books do even better. We made sure we got our books in as many places as possible when the Dredd movie came out and it’s the US direct market that has done the best with them.