That’s Marvel editor Jordan White tweeting about the lack of big announcements from this year’s San Diego Comic-Con. When someone from Marvel Comics is complaining about a lack of announcements, you know that something’s gone screwy somewhere.
I feel like it’s almost too easy to say that this was the year where Comic-Con jumped the shark or whatever, as if my own jadedness about the show and “insider” status give me some sense of privileged apathy about the show that others don’t share, but there’s been something about the convention this year (and the coverage of it as well, for that matter) that’s suggested some kind of shift about the show this year that I can’t quite put my finger on.
That confused, strange lack of news that everyone was primed to expect from both Warner Bros. and Marvel Studios on Saturday– the complete lack of mention of movies that have either been rumored, in Warners’ case, or are known to be already in active development with directors and/or writers having already spoken publicly about them, in Marvel’s case–seems to crystalize the feeling that, somehow, everyone involved just decided to half-ass the show this year. Combine that with what feels like a scaled back presence by certain media outlets and what appears to be a general sense of “Wait, was anything new actually announced…?” that I’m seeing online, and it makes me wonder whether this is the shape of things to come for Comic-Con, or simply an off-year when compared with the razzle-dazzle of the last few years. And if 2014 is a transitionary year for SDCC, I’m not sure what it’s transitioning into.

