The Alt Right is not a thing; it’s a number of things, all with white supremacy at their core. Southern Poverty Law Center categorizes far-right hate groups into 11 different categories: anti-immigration, anti-LGBT, anti-Muslim, anti-government, Christian identity, Holocaust denial, Ku Klux Klan, neo-Confederate, neo-Nazi, racist skinhead, and white nationalist.

“The word ‘Alt Right’ is repeated too much without a true understanding of the hate involved,” Heidi Beirich, who tracks far-right groups for SLPC’s Intelligence Project, told me. She is concerned that “the frequent use of the term is giving too much power to what is essentially just a rebranding of white supremacy—and the rebranding was done by white supremacists who know being called that is not good for their involvement in mainstream media.”

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