The news cycle is dead; long live the content monster. As with most things, the Internet is to blame for this. First, the news cycle is dead in the eyes of the consumers; they want news immediately on demand. They don’t want to wait for the 6:00 p.m. news or the next morning’s paper to be delivered to get the latest news; they want to look at the news on their phone at any hour of the day while killing time in line at the grocery store or sitting on a city bus. This means that reporters are basically working 24/7, updating stories posted earlier and writing new stories as soon as events dictate. Second, digital advertising—the revenue source for most media in the modern era—is a volume game. The more content you create, the more ads you can sell, and with declining print ad sales, you need to make up the difference somewhere.

From Yes We (Still) Can by Dan Pfeiffer.

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