What a fascinating example of how millennials are using innovative technologies to deal with the most basic of human problems. Except that Rebecca Soffer is not a millennial. She’s 37. According to the Times itself, Neil Howe and William Strauss—the men who literally wrote the book on millennials and are credited with coining the term—establish the start of the millennial generation with people born in the year 1982. That means that today, even the eldest millennials are no more than 32 years old. And yet, the Times trend story on millennial mourning quotes Soffer, the 37-year-old founder of online grief resource Modern Loss; her co-founder Gabrielle Birkner (at 34, not a millennial); 35-year-old Modern Loss blogger Melissa Lafsky Wall (not a millennial); and Jason Feifer, the 33-year-old creator of the Tumblr “Selfies at Funerals” (so close, and yet, not a millennial). Also cited is Esther D. Kustanowitz, another contributor to Modern Loss, though the paper doesn’t divulge her age—perhaps because she is in her 40s. All told, the piece quotes more Gen Xers than it does millennials, even when you count the obligatory reference to Girls protagonist Hannah Horvath, who is 25, and made up.