I find myself really interested in this story, and the idea that Gawker.com is using its traditionally-low traffic periods (Weekends) to publish off-topic longform writing that it values in general. Especially because the longer essays seem to be finding an audience, and are helping redefine what Gawker “is” as a site. That AJ Daulerio, the site’s editor, describes the decision to run the essays in non-peak viewing times by saying “Good is good, regardless as to whether it’s supposed to fit in with what the site is supposed to be or not,” feels particularly heartening; he’s really turning into someone worth paying attention to, with the various decisions he’s made since taking over the site at the start of the year. If Gawker can push quality and hits at the same time, then maybe enough people will take notice and realize that the choice doesn’t have to be made between the two. Consider this entirely relevant to my interests.