The headline from my THR editor was a straightforward pun: “John Wick Gets Lit.” Because you light a wick, get it? Like a candle? But my brain went elsewhere when I first learned it, to an entirely different place altogether:
There were reasons why this wasn’t a smart idea, not least of which being I felt self-conscious for just outright swiping Olivia Jaimes’ original “Sluggo Is Lit” image/joke. (It’s also the wrong shape/size for the newsletter format, but, I mean, I could have worked with that.) The actual reason it wasn’t used, though, is something far more straightforward: My THR editor didn’t know the “Sluggo Is Lit” meme. And then, when I was appalled and went to a third party, they didn’t know it, either. So, we ended up dropping it and trying something more traditional, but I still think it’s funny.