Actually raising money is only part of the challenge with Kickstarter, which has to approve a project in the first place. The Amicos’ first Kickstarter campaign pitch last winter was rejected because the rewards they proposed — the special add-on that donors gets based on the amount they donate — weren’t good enough. (Update: Kickstarter’s Justin Kazmark emailed me after this article went up to say that the first proposal wasn’t rejected per se. “Someone from our team suggested they just give more thought to their rewards before launching,” he said.) This time around, awards varied from donors names being published in a “thank you” post ($10 or more) to getting the Homicide Watch team to guest-teach a class or lecture ($5,000 or more).
“Kickstarter is an odd fit for journalism in many ways,” Laura said. “The symptom of that to me is that rewards are so problematic. Public media does tote bags. Tote bags even have nothing to do with what you’re actually producing, which is the point of Kickstarter. It doesn’t have anything to do with the product we’re offering, necessarily.”
I have a weird fascination with crowdfunding, and especially the idea of crowdfunding what I do, which is journalism, I guess. Discovering that people have successfully done it already is oddly comforting, to be honest.