Early on, Solov’s prediction seemed to be coming true. “Breitbart News is the #45th most trafficked website in the United States, according to rankings from Amazon’s analytics company, Alexa.com,” they wrote on January 9, 2017. “With over two billion pageviews generated in 2016 and 45 million unique monthly visitors, Breitbart News has now surpassed Fox News (#47), Huffington Post (#50), Washington Post (#53), and Buzzfeed (#64) in traffic.” A month later, the site had even greater cause to celebrate. “Breitbart News is now the 29th most trafficked site in the United States, surpassing PornHub and ESPN,” they crowed. In the article, its staffers bragged that their bonkers traffic reflected the site’s cementing a permanent place in American politics. “The numbers speak for themselves,” said Solov. (Many outlets, including The Hive, experienced traffic peaks around Trump’s inauguration.)

Just a few months later, the numbers have a different story to tell. As of May 26, 2017, according to Alexa.com—the same web-ranking analytics company that Breitbart drew its numbers from in January—Fox News is the 64th most-trafficked site in the country. Huffington Post is at 60. Buzzfeed is at 50. The Washington Post, on the strength of a series of eye-popping scoops, is at 41.

Breitbart is in 281st place.

Measuring web traffic is an inexact art, but other web-analytics companies reflect a similar, unusually steep decline in Breitbart’s traffic. ComScore estimated that Breitbart had nearly 23 million unique visitors during the month of November 2016, but only drew 10.7 million in April 2017, a 53 percent drop. Last month, the site had fewer visitors than it did in April 2016, when 12.3 million people visited the site. In contrast, the four sites that Breitbart benchmarked itself against saw nowhere near that drop—and, in the case of both Fox News and Buzzfeed, saw small increases in traffic since the November election.

From here. The collapse of right wing media in the Age of Trump is fascinating to me.

Leave a Reply

Your email address will not be published. Required fields are marked *