The booth that was staffed with the booth babes generated a third of the foot traffic (as measured by conversations or demos with our reps) and less than half the leads (as measured by a badge swipe or a completed contact form) while the other team had a consistently packed booth that ultimately generated over 550 leads, over triple from the previous year.
Spencer Chen ran two booths at a tech convention – one following the traditional convention convention of having models front the stall, one with a couple of “show contractors… with established people skills.” Turns out that attendees preferred the non-booth babe booth. Hey, every tech/comic convention in the world, maybe you should think about this.
(I’m particularly interested in the idea that booth babes intimidate people – or, I should say, interested in that being attributed to “nerds being awkward around girls.” I’m unconvinced that’s the case; I’d be curious to know how many people didn’t talk to the booth babes because it seemed tacky/they didn’t want to look like they were perving on the models.)