Martin Clarke expects to be turning £100 million plus in digital revenue in three to five years. Clarke once also described mailonline as “journalistic crack”. He said it like a man who has watched about two and a half seasons of The Wire, thinking it all seemed like fun and assuming that things will probably turn out quite nicely for the crack dealers.

As anyone who has seen the series can attest, crack-dealing is not the sort of business in which you can really make three to five year forecasts. Neither is banner ad-based journalism.

Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery.

It’s a real risk for the company, since it’s easy to screenshot the new versions if you want to snag an unlicensed version. But according to Craig Peters, a business development exec at Getty Images, that ship sailed long ago. “Look, if you want to get a Getty image today, you can find it without a watermark very simply,” he says. “The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening… Our content was everywhere already.”

A recent study found that many Americans are lost when it comes to tech-related terms, with 11% saying that they thought HTML — a language that is used to create websites — was a sexually transmitted disease.

From here.

In the same story: “23% thought an ‘MP3’ was a ‘Star Wars’ robot. It is actually an audio file.”

Internet Cynicism

Written for Wired, and left unpublished for reasons I can’t explain — there was excitement behind the scenes for it, but it never ran. Who knows?

We’re still some distance away from Star Wars: Episode VII — Two years away, in fact — with production on the movie still months away from getting started over in London. You might assume that that would mean there’s little to say about the movie at this point, but you’d be wrong; for months now, we’ve seen wave after wave of “exclusive” reports announcing the involvement of one actor or another, of some plot development that will almost certainly be happening in the movie, and so on. Let’s be honest: It’s gotten more than a little exhausting.

With that exhaustion — and your limited schedule, dear reader — in mind, we’ve decided to offer the all-purpose Star Wars: Episode VII casting rumor report. Simply delete and fill in the blanks as applicable. You can thank us later.

Our exclusive anonymous sources from deep within [LUCASFILM/DISNEY/THE GENERIC MOVIE INDUSTRY] have revealed to us that [ACTOR WHO WAS IN AN EARLIER STAR WARS MOVIE/ACTOR WHO WAS NOT IN AN EARLIER STAR WARS MOVIE BUT IS A RECOGNIZABLE ENOUGH NAME TO GET CLICKS] will appear in the next Star Wars movie as [THE SON/DAUGHTER/CLONE/GHOST] of [INSERT NAME OF FAN FAVORITE CHARACTER FROM EARLIER STAR WARS MOVIE].

[ACTOR’S NAME] has secretly been in discussions for the role for months, with director J.J. Abrams [EAGER FOR THEM TO REPRISE THEIR ROLE FROM THE EARLIER STAR WARS MOVIE/EXCITED TO WORK WITH THE UP-AND-COMING STAR/A BIG FAN OF THEIR WORK IN ANOTHER SUCCESSFUL MOVIE OR TELEVISION SHOW]. Our sources tell us that [ACTOR’S NAME] is so excited for the opportunity to [RETURN TO THE FRANCHISE/BE PART OF THIS HISTORIC MOVIE SERIES/WORK WITH ABRAMS AGAIN BECAUSE WE ALL KNOW THERE’S A GREG GRUNBERG IS IN STAR WARS STORY DUE ANY MINUTE NOW] that [INSERT SOMETHING ABOUT GIVING UP SOME OTHER OPPORTUNITY IN ORDER TO FREE UP THEIR SCHEDULE].

While [NEGOTIATIONS HAVEN’T FINISHED YET/NOTHING HAS BEEN SIGNED/SOME KIND OF GET-OUT CLAUSE TO COVER US WHEN THIS SCOOP TURNS OUT NOT TO BE TRUE], it should be noted that [ACTOR’S NAME] has previously [INSERT LINK TO PREVIOUS STATEMENT ABOUT HAVING ENJOYED, GROWN UP WITH OR HAVING SOME FORM OF POSITIVE EMOTIONAL EXPERIENCE CONNECTED WITH STAR WARS IN SOME WAY] in the past. Keep watching this space for even more Star Wars: Episode VII exclusive news!