And here’s to reworking/detourning advertising jingles. DJ Shadow and Cut Chemist’s Product Placement is a really enjoyable album, fucking around with found material created to sell you things and turning it into something that’s as much commentary on that as it is music in its own right. From that, “The Real Thing” is likely my favorite track; it’s actually one of the more straightforward mash-ups on the album, just two different versions of “It’s The Real Thing,” the most famous one by the New Seekers and the genuinely amazing Ivor Raymonde Orchestra one from the early 1970s. For the most part, the Raymonde Orchestra version carries the whole thing, and you can understand why when you listen to the original:
Seriously, how great is that? Cheesy, yes, but just awesome. Listen to that drum break at 2:16!
For completeness, here’re the New Seekers:
That has a charm in itself, doesn’t it…? With those ingredients, how could any musical cake fail to be delicious? Much tastier than Coke, that’s for sure.