Richard was part of an army of hundreds of volunteers around Los Angeles who were sent out to change people’s minds. And a study by researchers at UCLA and Columbia University found that a year later, not only did these voters stay convinced, they also convinced others in their own households to switch. Apparently neither of those things ever happens.
From here. This is one of the things feeding into my mental stew about social media, shaming etc. that I referred to yesterday when talking about the new Jon Ronson book. Things in my head going round and round…