What do you think is the biggest hurdle that DC’s Divergence has to overcome in order to become long term successes that can potentially alter the way DC, and possible Marvel, approaches its publishing strategies and not just a short term success story that slowly dies in a similar fashion to something like the Ultimate line?

Lack of commitment on the parts of both the publisher and the readership. I’ve heard tell that DC has committed to a full year on all the titles, which is good, but the books will have to sell (whether in print, digital or collected format) in enough numbers for DC to not decide that it should just revert to old-school superheroics and crossovers in order to make the bottom line.