I think it’s dangerous to tell retailers and fans, “Hey, check out this cool lenticular cover! Who’s writing and drawing it, you ask? Nevermind, check out this cool lenticular cover!” If I were the writer or artist of that issue, I’d wonder why my involvement is being concealed. And if I were a retailer or a fan, I’d be skeptical that I’m being asked to literally buy a book for its cover. I’d assume the enhanced cover is camouflage for a fill-in issue.

Marvel’s editor-in-chief Axel Alonso on DC advance-soliciting September’s comics because of the lenticular covers. He later says “At Marvel, the important thing is story and the talent that bring you that story,” which explains why Marvel would never solicit comics with no creative teams or story information attached, especially not just a month ago.

(Alonso also rebuts the idea that there were no creator credits because there aren’t creators attached by saying “From a production standpoint alone, each of those issues should be in outline form, at the very least, just in order to hit deadline.” Oh, Axel. I think you put too much faith in DC being a well-oiled machine at this point. These comics aren’t coming out for five months yet.)

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