Tribune Digital Ventures bought ratings resource TV by the Numbers for an undisclosed sum and hopes to parlay its information into additional revenue streams.
Graham McKenna, the company’s vp of marketing and communications, told Adweek that it is considering the possibility of selling the TV metrics from the site to industry insiders. Tribune Digital Ventures is also looking at expanding TV by the Numbers to include information on how social media influences people to watch certain shows.
Something about this feels significant, especially in the light of TelevisionWithoutPity going away. I wonder who owns BoxOfficeMojo, and whether or not someone’s going to buy that soon?