Marvel’s Agents of the Status Quo

Written for WIRED, and I honestly can’t remember why this didn’t run. It’s from October last year, and events in the show have outdated this since to some extent.

For those watching ABC’s Marvel’s Agents of S.H.I.E.L.D., last week’s fifth episode of the series, “Girl in the Flower Dress,” was the one in which the show’s true enemy was revealed — and it turned out to be anyone who might suspect that secret government organizations are up to no good, or believe the information should be free. And you thought I was talking about the titular villain of the week.

To be fair, the show’s concept — its very title — suggests that this wouldn’t be a series for those who had problems with authority figures. This is a series for those who believe in the Men in Black Suits who we’re more used to seeing as untrustworthy or, at best, a necessary evil. In many ways, it’s a 180 spin on the traditional media dynamic of the solitary heroes standing up against corrupt authority figures; in Agents of S.H.I.E.L.D., we’re told, the authority figures are doing what they’re doing for the good of everyone and we should just back off and quit our whining.

When I write “literally told,” I mean it; in last week’s episode, reformed hacker Skye had the following conversation with her (arrested and illegally detained) ex-boyfriend Miles:

Miles: So I guess “due process” isn’t really S.H.I.E.L.D. protocol.
Skye: They don’t have time for it.
Miles: Are you defending them? These people are denying us our basic rights.
Skye: This isn’t about us. They’re trying to save someone’s life.
Miles: Listen to yourself. That’s what they always say to justify invading someone’s privacy, Skye. These people stand for everything we despise: Secrets, censorship —
Skye (interrupting): Enough with the manifesto, Miles!

Yeah, you tell him, Skye! Who cares about due process or privacy when someone’s life is in danger? That’s just some kind of manifesto and not, like, real life! In case the viewer wasn’t convinced enough that Miles doesn’t “get it,” the very next scene has S.H.I.E.L.D. agent Grant Ward tell us that Miles is “hiding behind platitudes,” and before too long, we find out that Miles has not only sold classified information — “I believe in all those things [about ‘information should be free’],” he says, “I just don’t know why they have to go hand in hand with barely scraping by” — but did so to a bad guy who “seemed harmless,” because — of course — he’s not only greedy, he’s also not as smart as our heroes at recognizing what the real dangers in the world are.

“Girl in the Flower Dress” was the most blatant attempt so far in the Marvel Cinematic Universe to act as propaganda for the Military Industrial Complex. Considering that the heroes to date are an arms manufacturer, a soldier and a god who hang out with them because they’re awesome — oh, and three agents working for the same secret government agency as the TV show, of course — that’s really saying something (By the end of last week’s episode, of course, Miles had come around to S.H.I.E.L.D., saying that they did seem pretty cool after all, except he’s not as hot as Skye so he didn’t get to join the team like she did following her very similar about-face).

At first, I felt some sense of disappointment for Agents of S.H.I.E.L.D.‘s boosterism for, you know, scary stuff that’s happening all around us because, in some nostalgic way, I still considered Joss Whedon — whose name remains linked to the show, despite a lack of direct involvement past the pilot — someone who stands up for the little guy. Consider his previous shows — Buffy the Vampire Slayer, Angel, Firefly and even Dollhouse were all thematically about the power of the individual standing up to whatever that show’s version of The Man happened to be. Ultimately, though, that’s an unfair comparison because this isn’t really a Whedon show — it’s very much a Marvel show, and a Marvel idea.

In some way, though, that just makes it worse. There was a time, in the earliest days of Marvel Comics, when the appeal of the publisher was that it was filled with underdogs who were misunderstood and often, in the words of the X-Men‘s tagline, “feared and hated” by the authorities despite trying to do the right thing. On some level, central to Marvel’s appeal in the beginning was the idea of an outsider standing up for what’s right, even if — especially if, perhaps? — it went against the status quo (Even Captain America, the straightest man in Marvel’s library, found himself at odds with the comic book S.H.I.E.L.D. on a regular basis).

Marvel’s Agents of S.H.I.E.L.D.‘s eager embrace of authority — and attempts to denigrate those who question it, whether by painting them as evil, greedy or just plain dumb — isn’t just offensive to those who might find themselves thinking that maybe NSA spying is something to be concerned about, then; it’s something that feels in some way out of step with the Marvel legacy in some way. Maybe there’s a swerve coming at some point in the future when Agent Coulson et al will realize that there’s a downside to their mission — certainly, the tone of the trailer for Captain America: The Winter Soldier suggests that there is some re-evaluation of S.H.I.E.L.D.’s tactics in the future — but until then, it’d be nice if the show could be a little more subtle in trying to convince viewers that anything goes as long as the men in the suits tell us it’s okay. As Skye would say, enough with the manifesto, Marvel.

Just in time for the new movie opening Friday, any Veronica Mars fan can legally write and sell their own stories starring Veronica, Logan, Wallace, and any of the characters or plotlines from the cult classic TV show starring the titular high-school-outsider-turned-PI. In Creator Rob Thomas’s words: “Veronica Mars’ fans are amazingly loyal and anything we can do to give them more access to her world and that of her character is great…I’m looking forward to seeing what new worlds and characters are created by fans and Kindle Worlds writers.”

Veronica Mars is now available on Amazon’s monetized fan fic program, Kindle Worlds. I can only imagine the number of Logan Echolls stories that will be submitted as a result.

Early signs are that the ploy seems to be working. Tara McGuinness, a Whitehouse communications advisor tweeted that FunnyorDie.com, the site which hosted the video, “is the #1 source of referrals to HealthCare.gov right now”. And the official Twitter account of Healthcare.gov – the site where people can enrol for insurance – has said it received almost a million visits on Tuesday, up 40% from the previous day. The decision to make the appearance will have been carefully weighed up by Obama’s team, and “rooted in data which proves that these things work”, according Alec Ross, a former digital advisor to Hillary Clinton.

Prompted by an Email About That New Nightcrawler Comic…

Random thought: With Chris Yost/Craig Kyle taking over Amazing X-Men from Jason Aaron and Chris Claremont coming back to the franchise with the new Nightcrawler series, it’s seeming like the new hires on the X-Books over at Marvel are… not-so-new hires. Is this speaking to a new conservatism over in that part of the Marvel Universe, a desire to connect to a core audience who might have disappeared in recent years, or just an odd coincidence?

So we started to experiment with what more we could do with the direct market. We started taking part in Free Comic Book Day, and found our orders growing in massive jumps each and every year as new readers took a chance on something fresh. We hooked up with IDW, one of the canniest publishers in the business, and have seen them do fantastic things with some our properties. Let me put it this way, every time they do something great with Dredd, our own books do even better. We made sure we got our books in as many places as possible when the Dredd movie came out and it’s the US direct market that has done the best with them.

With 2000AD and Rebellion releasing its first US-format, direct market comic book Brass Sun this summer, publishing manager Ben Smith explains why the company is making the move.

The problem isn’t the idea of aspiration itself, or of dedication and perseverance, or of inspirational quotes. The problem isn’t the belief that relentlessly pursuing one’s dreams can lead to success, though it should be approached with the recognition that it takes a lot of good fortune and the right opportunities, and the empathy to understand that those who never have those breaks should not be figures of contempt or object lessons in failure. The problem isn’t even the idea that people of unshakable will can change the world, though this should be tempered with the recognition of a moral context: the unshakable will of Gandhi to change the world had a very different endgame than the equally unshakable will of Hitler to change the world. The problem is that none of these are being presented honestly. They are, instead, being presented in the form of marketing, in the form of advertising. They are not personal messages of achievement and inspiration; they are commercials. They are meant only to sell you something, whether it’s trinkets for a particular charity, or treatment at a particular hospital, or the idea that you should give up on such quaint notions as job security and benefits in our bold new digital economy. Whatever they’re specifically selling, they are commercials, and commercials are never to be trusted, especially when the message delivered is one of contempt for the ordinary man, the average citizen, the person who could be you if you weren’t so unique and special.

Here is the more serious point: journalists are way under-rated as influencers. They are at the center of interesting discussion. And that will continue to be the case, even in a discussion environment which seems to challenge the traditional definition of the profession.

From Nick Denton’s Q&A attempt to sell people on the Kinja platform – something I’m still not convinced of the USP of, but I might just be dim. Before you get too excited about Denton apparently offering more value to journalists than they’re traditionally afforded, elsewhere in the same chat, he says this: “We intend to blur the line between journalist and reader.” And this: “To me, a writer is words on a page; and numbers on this screen. That may seem cold; but at least it’s fair.”

He also ducks the question about letting Gawker employees unionize: “Let’s save that particular question for another session.”

Hashtag “Complicated Feelings About Gawker Based on Personal Experience,” perhaps.