Why ‘Guardians of the Galaxy’ Is the Riskiest Marvel Film Since ‘Iron Man’ (Analysis)

Why ‘Guardians of the Galaxy’ Is the Riskiest Marvel Film Since ‘Iron Man’ (Analysis)

Why Fox’s ‘Fantastic Four’ Needs to Ignore Its Comic Book Past (Analysis)

Why Fox’s ‘Fantastic Four’ Needs to Ignore Its Comic Book Past (Analysis)

We’re excited to return to SXSW for a third year and unveil our exciting plans for the future of digital publishing, gaming and more,” said Dan Buckley, President, TV, Publishing and Brand Management, Marvel Entertainment. “This is our biggest SXSW yet—with more panels, more news and more exclusives than we’ve ever brought to the show before!

From a Marvel PR announcement of the latest Marvel SXSW panel next month.

Worth remembering: Of last year’s three big announcements, the weekly Earth’s Mightiest Show apparently ceased production after just three episodes, the free #1 ComiXology deal crashed ComiXology’s servers and ended up having to be paused and staggered, and Project Gamma has yet to materialize, a year later.

But, hey. I’m sure this panel will get lots of headlines and that’s the main thing, right?

SAVAGE WOLVERINE 19
ISSUE # 19 – Gail Simone (W) • TBA (A)
COVERS BY Shane Davis
ISSUE #19 –
• He’s the best there is at what he does – but what if he has a bad day?
• Logan collides head first with some bad luck on the worst possible day. Can Jubilee lend a hand?
• It’s Wolverine’s no good, very bad, extremely awful day by Gail Simone (Batgirl) and Somebody!

“By Gail Simone (Batgirl) and Somebody!”

Yes, I wonder why artists may feel like they’re being devalued by the Big Two these days. I can’t quite put my finger on it.

(From here.)

The books spotlighted for the campaign are FBP, Coffin Hill, Brother Lono, Trillum, The Wake, and Hinterkind. According to ad copy, there will be a $250,000 marketing campaign including ads in the LA Times (Hero Complex), IGN, NY Times.com, Huffington Post The Onion/AV Club, Facebook (Hello Brett Schenker), Goodreads and Romantic Times.

Romantic Times? I can’t wait to see how The Wake and Brother Lono are going to be advertised there.

From here.

The “Point NOW” issues take matters even further. A Point NOW issue, it seems, is what a title gets when even Marvel has too much shame to relaunch it. The issue is officially numbered something like #20.NOW, and it gets a bloody great #1 on the cover, to signify… what exactly? The solicitations for these comics offer unexplained gibberish such as “Avengers #24.NOW = Avengers #1 in all-new Marvel Now”. The reasonable reader, groping for meaning in this syntactic wilderness, might be forgiven for assuming that a Point NOW issue is at least a jumping on point of some description.

Such a reader might be surprised by this week’s two offerings. Guardians of the Galaxy #11.NOW boasts a huge #1 in the top right hand corner, but the story within is “The Trial of Jean Grey”, part 2. Yes, it’s a crossover with All-New X-Men, so it’s the first chapter to appear in Guardians. And yes, the first two chapters could technically be read in either order, since they show how the two different teams got to the same point. That’s a structure Bendis did to death in his Avengers events, though it makes more sense here, spread across two different titles. Even so, the bottom line is that it is the second part of the story to appear, and Marvel have stuck a #1 on the cover.

This is nothing compared to X-Men #10.NOW, which is billed as “Ghosts, part 1″, despite being quite plainly the continuation of the Arkela/Sisterhood storyline that began in issue #7. The issue opens with the resolution of mid-story cliffhangers from the previous issue, principally Monet having charged into battle alone and been beaten down by the villains. In the upcoming trade paperback edition, this issue will be “Muertas, part 4 of 6″. And even that storyline is a sequel to the original Arkela story from issues #1-3.

Nobody could describe this comic as the first issue of anything, however generously and broadly that concept is defined. It is, in reality, a middle chapter of a lengthy storyline. So why does it have a big #1 on the cover?

Paul O’Brien takes on Marvel’s love of renumbering (and inventing non-number numbers).

Diamond To Close Digital Storefront Program

Diamond To Close Digital Storefront Program