Blogging persists, of course. But it’s mostly for adults – professionalised to the point where the old “bloggers vs journalists” debates now seem hopelessly quaint. Maintaining a personal blog has become entrepreneurial: a job that earns an income through display advertising, network marketing, ebooks and blog-to-book deals.
Concomitantly, blogging has indelibly influenced mainstream news reporting, which is now much more immediate, informal, link-rich and inclusive of reader comments. When I taught online journalism at Monash University from 2009-11, students published their assignments on WordPress blogs.
So for young people, blogs are work, not play. A 2008 Pew research project found that while 85% of 12 to 17-year-olds engaged in electronic personal communication (including texting, email, instant messaging and commenting on social media), 60% didn’t consider these texts to be “writing”. Another study in 2013 revealed that teenagers still distinguish between the “proper” writing they do for school (which may be on blogs) and their informal, social communication.
By contrast, my fondness for prose – and my disgusted CLOSE TAB when an interesting link turns out to be, ugh, a video – marks me as a digital fogey. I didn’t get Tumblr for the longest time. Why were people just reblogging other people’s posts?