Sure, part of it was that by that point, I had begun to feel a little like a one-hit wonder. But I also realized that I didn’t recognize the manic pixie anymore. Clearly labels and definitions are inherently reductive. And if you are a critic, labels and names and definitions are a necessary evil. But it’s a particular feature of the fast-paced, ephemeral world of online criticism that writers are always seeking quick reference points to contextualize their analysis — so the rise of the MPDG was in large part a creation of the Internet as well.