Kaskie insists that for all the technological bells and whistles, simplicity and readability remain key to Cover Stories. And yet features of such intricacy inevitably run the risk of alienating both readers and advertisers, who may not be in tune with these grandiose concepts. “It’s great for people with expensive tablets and modern computers but a lot of people visiting sites like ours are not rich and many of them are using computers at work with versions of Windows that are a decade old,” says Drowned in Sound founder Sean Adams. “All people want is to read the words and if the writing isn’t incredible, no amount of stylish design can cover that up.”