It feels as if we’re all trying to be a cheeky guest on a late-night show, a reality show contestant or a toddler with a tiara on Twitter — delivering the performance of a lifetime, via a hot, rapid-fire string of commentary, GIFs or responses that help us stand out from the crowd. We’re sold on the idea that if we’re good enough, it could be our ticket to success, landing us a fleeting spot in a round-up on BuzzFeed or The Huffington Post, or at best, a writing gig. But more often than not, it translates to standing on a collective soapbox, elbowing each other for room, in the hopes of being credited with delivering the cleverest one-liner or reaction. Much of that ensues in hilarity. Perhaps an equal amount ensues in exhaustion.
The usual caveats of “by ‘we’re all’ do you mean ‘everyone you follow in the media’” apply, but nevertheless, I’ve noticed this. (via katherinestasaph)
Twitter’s business/advertising strategy at the moment is very influenced by its relationship with TV. It discovered this amazing symbiosis it had with in-the-moment TV viewing (which as far as I can tell came as a total surprise to Twitter’s strategists, but I may be wrong – certainly back in 2009ish when the “what is Twitter FOR?” question seemed pertinent nobody was saying “realtime text commentary on TV”). TV became its second “killer app” (after “a zoo for celebrities”) with obvious potential for advertising. Media planners already know how to buy space around TV; if Twitter can say “we follow the same rhythms as TV” they become far easier to understand from an ad perspective.
But the effect of this on Twitter is to create a house style which is more or less identical to the “watching TV” style – perpetual zingers, whether about news, what you’re reading, your entire life… it’s all done DVD commentary style. I don’t think outside the media people are thinking “please notice me Buzzfeed!”, I just think people adapt to the language and rhythms of the culture they’re in, and at the moment that’s what Twitter is (and wants to be).
(via tomewing)
Hrm. I need to think more about this.







