As a former DC editor, I’m well aware of the equity process. In the course of my job at the company, I was involved with sending the equity paperwork to creators, letting them know the guidelines, and occasionally submitting related paperwork to the proper department within DC to ensure the creators were taken care of. There were some characters from comics I worked on where creators requested equity and were turned down based on the above criteria, and Brennert is one of many such creators. There are lots of creators who have been granted equity when their characters do meet those qualifications.
Based on my experience, my reading of the situation is this: Brennert’s creation of Barbara Kean Gordon is not only “close” to her sometimes-daughter in the DCU, Barbara Gordon; it fits all of DC’s stated criteria for being officially derivative. She looks the same, has the same name – she’s even at a library after hours, implying that she, like Barbara Not-Kean Gordon, is a librarian.