But when I pitched my vision for the section to Vox, it wasn’t about explaining the nuts and bolts of the industry to readers all of the time. That’s useful, and that’s helpful, but my sense is that readers, more than ever, want a guide or map to the culture at large, which can often seem bewildering or overwhelming. I take as our mission to “explain the culture” the idea that what people will want, more than anything, is a collection of voices they can trust, who will steer them correctly, then provide context for the culture they’re consuming. That, in other words, sounds a lot like traditional criticism to me. And criticism can take many, many forms. Some of those will be long-form essays. Some will be quick hits or collections of GIFs. That cultural coverage right now is so malleable is exciting to me, and I want to exploit that as much as possible.