From the beginning, we’ve been very clear that we are not journalists and we are not a journalistic operation. I see how it might be confusing, because our content can overlap with journalistic endeavors and/or have the same look and feel as journalism. Oftentimes, the news focuses on what’s new over what’s important. Upworthy is the opposite: We will always feature issues and content that we feel are the most important, even if they’ve been ongoing issues… But we are an editorial operation—you can think of our curators as editors, and we’re completely dedicated to fantastic storytelling.
Sara Critchfield, editorial director of Upworthy, explains the aim of the site – and you’ll be AMAZED by what happens next, etc. etc. Surprised to find out that there’s a bunch of former Onion workers over there, but the more I think about it, the more it makes sense.