I feel like we’re repeating ourselves endlessly here (Widow, Nebula, #WhereIsGamora), but there are so many young girls that love superhero films who need awesome lady toys to play with. Women made up half of the Guardians audience – why shouldn’t they be able to buy a shirt with Widow on it? Or even with the whole actual team? If women and girl are expected to be okay wearing shirts with dudes all over it, why can’t men and boys wear a shirt where one of five people is a woman? Will it give them cooties? If they think so, we need to start socializing them better – and it starts like this.
From here. It’s telling that the headline for this piece – about the lack of Black Widow (and Scarlet Witch) merchandise for Avengers: Age of Ultron – is “Disappointed, But Not Surprised,” I think. Disney considers the Marvel properties specifically male, and isn’t going to change that anytime soon. I’m going to be very curious to see what the positioning/merch for Captain Marvel turns out to be.