“They reached out to me personally and asked if they could republish the piece,” Fortgang explained via email. TIME.com then replaced Fortgang’s title, Checking My Privilege: Character as the Basis of Privilege, with the decidedly clickier Why I’ll Never Apologize for my White Male Privilege. “They didn’t tell me they’d change the title of the piece, which I think drastically changed the mentality people had about how they were going to approach reading it before they even started,” Fortgang added.