Then, in December, Facebook announced a change to the algorithm it uses to determine what kinds of updates (“stories”) users see in the News Feeds. In a blog post, Facebook said it wanted to feature more “high quality” content and fewer “meme photos.”

That same month, Upworthy’s traffic dropped 25% – reaching 67 million people around the world between December 1 and December 31.

Then, in January, Upworthy traffic dipped even lower – to 48 million people.

That’s a 46% traffic decline in two months.