But its overwhelming tone is one of alarm.

“While we receive accolades for our digital efforts like ‘Snowfall,’ we nevertheless are at risk of becoming known as a place that does not fully understand, reward, and celebrate digital skills,” the report warns.

As a result, the report says, the paper has been losing talented staffers and been unable to recruit others. Upworthy’s former head of promotion, Michael Wertheim, turned down a job at Times, the report says.

“For anyone in that role to succeed, the newsroom had to be fully committed to working with the business side,” Wertheim told the report’s authors.

It also includes an unusually frank exchange with a competitor, an executive at Huffington Post who is described as contrasting that site’s facility with search engine optimization with the Times’ failures in that area.

“An executive there described watching the aggregation outperform our original content after Nelson Mandela’s death,” the report says. “‘You guys got crushed,’ he said. ‘I was queasy watching the numbers. I’m not proud of this. But this is your competition. You should defend the digital pickpockets from stealing your stuff with better headlines, better social.’”