Eric Lewald takes pride in his ass-kicking women of X-Men: The Animated Series and the number of female writers he had on the show. “We always get crap out here when we’re doing shows, ‘This is for boys. Don’t have any girl characters,’” he says. “Margaret was probably the main reason. It was her show. Storm and Rogue’s toys didn’t sell as well. [Usually] they would tell you no matter how good Storm is in the episode, the toys will sell half as many as the male characters. But it was a time when there were no toys selling well for Marvel. We didn’t have the pressure from the toy companies.”

From here.

I wonder how this connects with the oft-cited “They didn’t make enough toys of the female characters” trope? Did the X-Men toys sell half-as-well because there were less produced overall, or was there genuinely less demand for Storm and Rogue compared with Wolverine and Cyclops in terms of toys?

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