Marvel has adopted a similar tactic lately when it comes to some of their event books. Yesterday, they asked us to set our orders for all four issues of their Thor and Loki Original Sin tie in. The first issue ships in July, while the last ships in September. They did something similar with the Hulk vs. Iron Man tie in, and will be doing the same for the Death of Wolverine series. Rapid shipping books without the luxury of order adjustment. This is a nightmare. Not only does it circumvent the final order cut-off system, which helps retailers reflect a book’s actual readership in their orders, but it takes the old system, and makes it worse. At least back then if there was a four issue mini-series solicited, you would be able to adjust your numbers according to a wider range of sales data. You didn’t have to set your numbers all at once, you could stagger the decision making, take a look at where your customer base is drifting, determine if they were even into the event, and maybe have enough time to save yourself for ordering way to much or too little on the final issues.